Being in Business
COVID-19 Artist Resources Video and Links
Video On Tuesday, April 7, 2020 we hosted a FREE webinar with local experts who can help artists navigate these difficult times. Our panel included: Shelby Schneider, President of Saratoga Prosperity Partnership, who will share information about the federal CARES Act....
COVID-19 Artist Resources Webinar
Details Join us on Tuesday, April 7, 2020 at 2pm EDT for a FREE webinar with local experts who can help artists navigate these difficult times. Our panel includes: Shelby Schneider, President of Saratoga Prosperity Partnership, who will share information about the...
Are You Ready for the Holidays?
It's the busy season -- especially for artists and small businesses. Here are some quick things you can do to make sure your website and social media are ready for the holidays. Update Your Hours Make sure that all of your holiday hours are updated, clear, and...
GRANT OPPORTUNITY – Fulton, Montgomery & Saratoga NY Counties
Funding for Community-Based Arts Education Saratoga Arts announced a new addition to the Arts Education Grant Funding Category. In addition to funding short term residencies taking place in prek-12 public school settings, artists and organizations can now apply for AE...
Instagram Insights 101
Instagram is currently one of the most popular social media interfaces. The photo and video sharing tool is especially popular among 18-29 year olds. It also happens to be a very useful tool for branding and self-promotion for businesses. Instagram has introduced a...
Logo Creation Using Stock Images – Don’t Do It
A logo is the branded, identifying mark of an artist or business that should have a prominent place on your website, printed materials, and social media accounts. A logo should be simple, dynamic and unique. The importance of a logo to your brand and the importance of...
Fonts: Web vs Print
Have you ever struggled to read the font on a brochure or website? With the seemingly infinite number of fonts out there, choosing one that is both readable and visually appealing can be difficult to achieve without proper consideration. Serif and Sans Serif – What is...
Video Editing Programs: Our Top Choices
After recording excellent video the next step you must take to achieve professional level video quality is to edit what you have recorded on your desktop computer or laptop. Using an editing program will give you the opportunity to tighten up the film while adding in...
Audio Editors: Our Top Choices
Audio editing software is an affordable and simple way to edit and record audio. Whether you are looking for an audio editor to record your podcasts or to edit audio that you have already recorded, editing software has the tools to accomplish those and many other...
Preparing Your eCommerce Website for the Holiday Season
The holiday season is for sure a magical time of the year, for not only children and families, but for small businesses as well. This time of the year drives people online for all of their holiday needs, so it is time to start prepping your website for the potential...
