The annual holiday gift buying season is fast approaching. If you hope to take advantage of the purchasing power of the gift-focused consumer, then your planning should start right now! It’s not too soon to create a comprehensive marketing calendar that includes actions that begin in early October right through December 24th.
A Few Suggestions:
Consider arranging a pop-up performance or exhibit at a known brick and mortar location. It does not even have to be an art-related venue! Use your existing social media platforms to post a schedule of where you will perform or display your art for the net three months.
Optimize Instagram! Take beautiful and “professional quality” photos of you and your art today. Don’t delay. Back in 2014, VOGUE Magazine posted a sensational article titled Why the World’s Most Talked-About New Art Dealer Is Instagram. Since then, the power and polarity of Instagram have dramatically grown and expanded. If you do not have an Instagram account or have not updated your posts – do it now! This free platform has the potential to change your life.
Your campaign should feature all standard social media platforms, including well-placed and strategically timed emails. Generating buzz and creating anticipation, offering attractive, date-specific promotions to new clients and fans while thanking your loyal followers with special “insider” offers are strategies that need to be planned and prepared well in advance.
According to the National Retail Federation (NRF), “Each year, about 40 percent of consumers begin their December holiday shopping before Halloween.” Strategize and optimize today to make the 2022 Holiday season your best ever! More holiday marketing tips to come – stay tuned.