Marketing 101 for Authors

Marketing 101 for Authors

Arts Spark was honored to be asked to talk to Authors, Editors and Publishers at the 2023 Saratoga Book Festival about Marketing on October 14, 2023. During our presentation, we had a great conversation about the different types of marketing avenues available. ...


The annual holiday gift buying season is fast approaching. If you hope to take advantage of the purchasing power of the gift-focused consumer, then your planning should start right now! It's not too soon to create a comprehensive marketing calendar that includes...

Artist Bio & Artist Statement – Quick Tips

Artist Bio & Artist Statement – Quick Tips

An Artist Statement and Artist Bio are both essential components of an artist’s website, resume, or CV. Each is created with an explicit purpose and role in defining your place in the art world. Both should evolve and change with your career. As your life and your art...

Holiday Marketing 2021

Holiday Marketing 2021

GOT ART?   Holiday Marketing 2021 Consumers who support the arts are a valued and thoughtful audience, representing a purchasing segment that actively seeks creative and unique gifts from local and accomplished artisans. But, while your consumer demographic...

2019 Community Mystery Mural

AboutAt the 7th Annual Beekman Street Art Fair (in the Beekman Street Arts District) this past Sunday, we set up shop to complete yet another community mural.The ProcessJust like last year, we took an image of an iconic Saratoga location, broke it down...

Paintings have a life of their own that derives from the painter's soul.

- Vincent van Gogh

The artist sees what others only catch a glimpse of.

- Leonardo da Vinci

Music is life itself.

- Louis Armstrong

Where words fail, music speaks.

- Hans Christian Anderson

Dance is the hidden language of the soul.

- Martha Graham