GOT ART? Holiday Marketing 2021 Consumers who support the arts are a valued and thoughtful audience, representing a purchasing segment that actively seeks creative and unique gifts from local and accomplished artisans. But, while your consumer demographic...
Details Join us on Tuesday, April 7, 2020 at 2pm EDT for a FREE webinar with local experts who can help artists navigate these difficult times. Our panel includes: Shelby Schneider, President of Saratoga Prosperity Partnership, who will share information about the...
It’s the busy season — especially for artists and small businesses. Here are some quick things you can do to make sure your website and social media are ready for the holidays. Update Your Hours Make sure that all of your holiday hours are updated,...
Funding for Community-Based Arts Education Saratoga Arts announced a new addition to the Arts Education Grant Funding Category. In addition to funding short term residencies taking place in prek-12 public school settings, artists and organizations can now apply for AE...
Instagram is currently one of the most popular social media interfaces. The photo and video sharing tool is especially popular among 18-29 year olds. It also happens to be a very useful tool for branding and self-promotion for businesses. Instagram has introduced a...
A logo is the branded, identifying mark of an artist or business that should have a prominent place on your website, printed materials, and social media accounts. A logo should be simple, dynamic and unique. The importance of a logo to your brand and the importance of...
