Arts Spark was honored to be asked to talk to Authors, Editors and Publishers at the 2023 Saratoga Book Festival about Marketing on October 14, 2023. During our presentation, we had a great conversation about the different types of marketing avenues available. 

Takeaways from the conversation

  • Know who your readers are
  • Go to where your readers are — especially important for social media. Do not focus on your publisher or editor, you want to engage with your readers
  • You need your own website
  • Start with one or two social networks and grow from there — don’t try to do it all at once. Again, find where your readers are most likely to spend their time and start there.

Here are the slides from Saratoga Book Festival Digital Marketing 101. This is a PDF download.

Arts Spark is a division of Interactive Media Consulting, LLC, a full-service website and digital marketing firm located in Saratoga Springs, NY. Services include website design and programming (including eCommerce database and custom software integrations), branding, content creation, print collateral materials, and hosting. IMC websites are fast, accessible, supported, and secure. We are experts in how people use the web.   IMC offers free consultations to access your web and marketing needs. Contact us today.