Helping you with the business of being an artist

5 Ways To Improve Your Art Business

Having a distinguished art business is a great way to get your work seen as well as sold. However, running a business can be difficult and time consuming. By making daily operations easier, you can often improve your overall sales and recognition.

Have a Vision

This will help you set both long and short term goals so you can reach your final desired destination. Knowing what you want also puts you in a position where you can say yes or no to any offer that arises, depending on whether or not you think it will help you achieve your vision. It is too often that artists will say yes to any offer than comes their way, and they will start going down a path that does not lead them to where they really want to go. This is why knowing what you really want to do, or what your main business dream is, gives you the knowledge you need to say no to offers that are unrelated to your goals. Without a solid vision of where you want to take your business, you may lead yourself into accepting things that are not beneficial to what you really want to do.

Create a Signature Body Of Work

When your work stands alone it should be memorable and easily identified as yours. Really show what is unique about your work and highlight what makes you different when creating your art. This signature body of work can also be inspiration when creating a brand. Your brand can be based off of this unique aspect of your work. By tying your brand together with your work it will be easier to market yourself and become known for something different.

Host Successful Art Events

These events are where you can showcase your work and what you do! When creating events you are only limited by your imagination, networking abilities, and your budget. As a creative you should have already found your way around these things in order to create your business, so apply the same techniques when you wish to have an event. The three things you should focus on when creating an event for this purpose are your art, being a gracious host, and being money conscientious. By focusing on these three things while adding creativity and imagination into your event planning, you will be much more successful and remembered  

Create an Amazing Online Presence

By having both a website and social media presence you are able to really engage your fans and customers. Social media is about keeping potential customers and fans interested in your work, while your website will be your main hub for all information, sales, and image galleries for your artwork. You can use your social media accounts to drive traffic to your website. Don’t forget, just like the art events that you may host, your website is a place where you can showcase your work and show yourself off, so do not forget to take advantage of the power of having a website. Check out what we can do to help get a website for your business up and running or jump start your social media. 

Be Open To New Ideas

Artists who want their business to be vibrant and stand out should remain open to new techniques to share their work. You should remain open to feedback, always ready to innovate, and be willing to stay up to date on the new technologies for networking and interacting with people. You can also be accepting of suggestions involving your work, how you can expand your business, and what you can sell, to really maximize potential.

Conclusion

There are many avenues you can take to improve your business and make it the best it can be. However, these five should be a great starting place to get you on the pathway to more success.

Sources:

http://www.artsyshark.com/2013/02/08/10-ways-to-make-your-art-business-stand-out/

http://www.artonomy.co/2012/08/07/how-to-keep-your-creative-flame-burning-10-top-tips/

http://www.artsyshark.com/2016/03/03/how-to-create-successful-art-events/

http://www.artsyshark.com/2014/11/11/is-social-media-really-the-key-to-selling-art-online/

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