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Marketing 101 for Authors
Arts Spark was honored to be asked to talk to Authors, Editors and Publishers at the 2023 Saratoga Book Festival about Marketing on October 14, 2023. During our presentation, we had a great conversation about the different types of marketing avenues available. ...
PROMOTE YOUR ART DURING THE HOLIDAY COUNTDOWN
It’s the hottest time of the year to promote your artwork. And, whether you prefer to promote your art online or in person, don't be left out in the cold when it comes to encouraging followers and sales for the 2022 holiday season. Promoting Your Art Online The...
START THE BUZZ NOW!
The annual holiday gift buying season is fast approaching. If you hope to take advantage of the purchasing power of the gift-focused consumer, then your planning should start right now! It's not too soon to create a comprehensive marketing calendar that includes...
Call For Artists – Tips For Successful Submissions
Call For Artists opportunities are happening all of the time. Open calls typically occur for scheduled annual art shows, to promote a specific event or fundraising initiative, seasonally, during the winter holidays, or to support a collaborative effort around a...
IF YOU ARE AN ARTIST – YOU NEED A WEBSITE
If you want to be taken seriously as an artist - you need a professional website. To generate sales, name recognition, and credibility - you need a professional website. If your art is your business - you need a professional website. “Websites give independent...
Artist Bio & Artist Statement – Quick Tips
An Artist Statement and Artist Bio are both essential components of an artist’s website, resume, or CV. Each is created with an explicit purpose and role in defining your place in the art world. Both should evolve and change with your career. As your life and your art...
SOCIAL MEDIA MARKETING TRENDS – STAY ENGAGED OR GET LEFT BEHIND
Finding the right balance for your social media campaign in the constantly changing world of shifting demographics is challenging. The rules and recommendations that prevailed pre-pandemic may no longer be the right match for your arts business or...
Holiday Marketing 2021
GOT ART? Holiday Marketing 2021 Consumers who support the arts are a valued and thoughtful audience, representing a purchasing segment that actively seeks creative and unique gifts from local and accomplished artisans. But, while your consumer demographic...
COVID-19 Artist Resources Webinar
Details Join us on Tuesday, April 7, 2020 at 2pm EDT for a FREE webinar with local experts who can help artists navigate these difficult times. Our panel includes: Shelby Schneider, President of Saratoga Prosperity Partnership, who will share information about the...
2019 Community Mystery Mural
AboutAt the 7th Annual Beekman Street Art Fair (in the Beekman Street Arts District) this past Sunday, we set up shop to complete yet another community mural.The ProcessJust like last year, we took an image of an iconic Saratoga location, broke it down...